Your new website launched and is running smoothly, now what? Your website needs to start generating quality content. This is important if you want to start appearing in search results organically. A blog is a great way to do achieve this and if you have never written a blog post before, it can seem overwhelming and a little scary. In this article I am going to teach you how to write your first blog post.
How To Structure The Post
The first thing we need to do is identify your niche. A niche is basically a category in which you will focus your content. It doesn't make sense for a web design blog to write articles on gardening, so it shouldn't make sense for you to blog outside of your niche. Once you have decided on your niche (hopefully it is relevant to your business), we need to answer three questions that will sort of 'frame' our post.
- What is the main idea?
- What should the reader take away from the post?
- What will the call-to-action be?
Writing The Post
Since this will be the first blog post, I feel it is important to cover a few facts about yourself and your company or business. Let the world know who you are and what you plan on doing, show the reader they can trust you and that they can expect bigger and better things. In your post, you need to cover some focus areas. Don't worry about spelling, punctuation, grammar, or even structure at this point. Write what comes into your head first and then revise later.
- Introduce yourself and your business/company
- Describe what your goals are for this business/company
- Explain what you will be blogging about and why it would be a good idea to follow your blog
At the end of the blog, you need to provide a call-to-action as pointed out earlier. A call-to-action is something you want a user to do. This could be anything from asking them to sign up for a newsletter, to sharing the blog post, or even buying something. Don't ever depend on users to perform actions on their own accord, you will be disappointed. Asking nicely is the best way to achieve results!
Revise Your Post
Once your post has been drafted, now go back through and revise it. Editing is important because you never want to publish something that is flooded with spelling errors. Readers will remember your domain and may never click on your links again.
Publish Your Post
After you publish your post, there is still work to be done. Always re-read through your posts and check them for completeness. Also, share your link on your social media profiles and even ask others to share it (politely and in a non-spam way though!).